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Enjoy your meal (or not)

KLM Royal Dutch Airlines still serves free meals on intercontinental flights, but it has economized so much on them that they are tasteless or worse.

Since its takeover by Air France, KLM’s service level is ever more approaching Easyjet’s, one of Europe’s biggest low-cost airlines, although the fares remain relatively high.

KLM’s latest move is testing passengers’ willingness to pay meal fees. 		Airline meal

On flights from Amsterdam to Bangkok, Taipeh, Dubai, Cape Town, Singapore, and Denpasar they can choose from four meals. However, they need to order the meal and pay €15 ($20) for it prior to departure.

As usual, commercial director Erik Varwijk present the new service reduction as an improvement: “The wishes and preferences of our customers are key.”
Thus, according to him passengers prefer to pay meal fees. This might be true if they can eat them without retching. But it seems more likely it will encourage KLM customers to look for alternatives.

They may fly another airline offering free meals and lower fares, while they put up with a plane change. Or passengers may take their own meal on board. Filled rolls taste better and are cheaper than what they get on KLM.

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Last Updated ( Sunday, 20 June 2010 13:55 )
 

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